Achint Mehta is a bold voice in contemporary Indian fashion, known for transforming traditional craftsmanship into modern style statements. Her journey began at the age of eighteen when she launched her first brand purely out of passion and instinct. Drawn to fabrics, silhouettes and the art of storytelling through design, Achint stepped into fashion with an unshakable creative vision. Over the years, her experiences as a creator, entrepreneur, and storyteller have shaped a design philosophy rooted in authenticity, heritage, and innovation.

Her roots carry the vibrant energy of Punjabi culture and the elegance of her Marwadi family traditions. This duality forms the essence of her work: blending intricate Indian artistry with clean, contemporary silhouettes. The result is a collection of striking Indo-Western ensembles that speak to a global audience while remaining deeply connected to Indian identity.

Achint Mehta designs for both men and women, creating timeless pieces that go beyond trends. From regal festive wear to versatile contemporary separates, her work is a celebration of individuality and cultural pride. Each creation reflects the brand’s belief that clothing should not just be worn, it should be lived, remembered and cherished.

Every collection combines handwoven textiles, artisanal embroidery, and traditional dyeing techniques with innovative tailoring and modern cuts. This philosophy, which Achint calls Modern Heritage, honors the beauty of the past while embracing the style and sensibilities of the present.